#: locale=en
## Tour
### Description
### Title
tour.name = PACKAGING: CONTEMPORARY DESIGNS FROM JAPAN
## Skin
### Dropdown
DropDown_0561BA16_3AA3_A1D2_41C7_FDA0B6E9EE29.label = List of panoramic photos
DropDown_0561BA16_3AA3_A1D2_41C7_FDA0B6E9EE29_mobile.label = List of panoramic photos
### Tooltip
Button_485BFF41_598E_3DB2_41A9_33F36E014467.toolTip = Gyroscopio
Button_485BFF41_598E_3DB2_41A9_33F36E014467_mobile.toolTip = Gyroscopio
Button_4C5C0864_5A8E_C472_41C4_7C0748488A41.toolTip = Audio
Button_4C5C0864_5A8E_C472_41C4_7C0748488A41_mobile.toolTip = Audio
Button_4CF1FD24_5A86_3DF2_41B3_7CDBA2E3D44A.toolTip = Full Screen
Button_4CF1FD24_5A86_3DF2_41B3_7CDBA2E3D44A_mobile.toolTip = Full Screen
Button_4D1C404A_5A87_C3B6_41BC_63B811C40CD0.toolTip = VR Glasses
Button_4D1C404A_5A87_C3B6_41BC_63B811C40CD0_mobile.toolTip = VR Glasses
Button_4DE935B8_5A86_4CD2_41A9_D487E3DF3FBA.toolTip = ON/OFF
Button_4DE935B8_5A86_4CD2_41A9_D487E3DF3FBA_mobile.toolTip = ON/OFF
IconButton_7A7C24B5_0E09_C347_419C_C33E54479651.toolTip = 日本語
IconButton_7A7C24B5_0E09_C347_419C_C33E54479651_mobile.toolTip = 日本語
IconButton_7A7DFE2A_0E0E_5F4D_419D_55736A3931C9.toolTip = English
IconButton_7A7DFE2A_0E0E_5F4D_419D_55736A3931C9_mobile.toolTip = English
IconButton_7B200C51_3AA0_A251_41CC_7E57609B3C93.toolTip = Video
IconButton_7B200C51_3AA0_A251_41CC_7E57609B3C93_mobile.toolTip = Video
IconButton_7B21CC51_3AA0_A251_41C9_1ABF5F74EDA0.toolTip = Location
IconButton_7B21CC51_3AA0_A251_41C9_1ABF5F74EDA0_mobile.toolTip = Location
IconButton_7B21DC51_3AA0_A251_41B1_CEAABC2475F8.toolTip = List of panoramic photos
IconButton_7B21DC51_3AA0_A251_41B1_CEAABC2475F8_mobile.toolTip = List of panoramic photos
IconButton_7BBD24CC_6DBE_7E50_41DA_6390A117776D.toolTip = More winners and finalists
IconButton_7BBD24CC_6DBE_7E50_41DA_6390A117776D_mobile.toolTip = More winners and finalists
IconButton_7BC3379C_0E0E_4D45_419A_288865410781.toolTip = Português
IconButton_7BC3379C_0E0E_4D45_419A_288865410781_mobile.toolTip = Português
IconButton_C4EBEAED_C60D_C8BC_41E4_4905891A8712.toolTip = Español
IconButton_C4EBEAED_C60D_C8BC_41E4_4905891A8712_mobile.toolTip = Español
IconButton_D4089A31_CE1D_6564_41DF_E4057ABB55D4.toolTip = Fullscreen
IconButton_EE600B4F_CE04_BB3C_41DB_498F9FDA416F.toolTip = Fullscreen
## Media
### Title
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photo_6C3AC520_242C_9FA4_4174_66541AACB35C.label = JPH_Embs_GLOSSARIO_210108_PREVIEW-2
video_02431D45_1346_6586_4151_CCE5F8051068.label = JHSP_reabertura_2021_EMBALAGENS_wapp
## Popup
### Body
htmlText_0277BCE5_1DAB_1FC6_41A9_6CDA61043E57.html = Tsutsumu (包む): Japanese word meaning “to wrap”, “to package”. This ideogram symbolizes the image of a child inside the mother's womb and conveys the idea of protecting what is precious. Hence is the cultural and aesthetic importance attached to these actions within Japanese culture revealed. A variation of the term is "tsutsumi", a noun used mainly to indicate traditional Japanese packaging.
Nescafe Kōmi baisen (Roasted coffee aroma)
The concept is an artisanal coffee that values quality from bean to cup. The packaging, featuring the Japanese indigo blue color, is a reminder of Japanese quality, and is embellished with gold and silver elements that reveal the product superior quality. The glass jar, with an embossed logo, impressively showcases the contents. The design avoids visual elements as much as possible, a testament to the confidence in the quality of the product.
Designer: Masahiro Minami Design
Site: https://masahiro-minami.com/
Award ranking: Finalist
Kenjō komochi ayu (Trout roe gift set)
The packaging for large trouts and their roe, is extremely sophisticated and stands out as a gift. Inside the paulownia wooden box, the wave-shaped packaging is reminiscent of the vast Lake Biwa waters, each containing a large trout cooked in shōyu. The alternating shapes of the boxes fit perfectly together.
Designer: Masahiro Minami Design
Site: https://masahiro-minami.com/
Award ranking: Finalist
Noha's apple mango crop
The large label surrounding the mango-apple packaging by Noha Batake, an Okinawan farming family, features a bright color gradation that reminds you the fruit, ranging from red to orange, and encasing the paulownia wooden box. The inspiration behind this label's format is the elliptical shape of a mango.
Designer: BULLET INC. - Aya Codama (Osaka, 1983)
Site: https://bullet-inc.jp/
Award ranking: Finalist
eneloop pro storage packaging for EC
With the migration of international sales from brick-and-mortar stores to e-commerce, Panasonic has developed an exclusive e-commerce packaging that won the Good Design Award 2019. The packaging can be used as a box to store and carry the equipment and features a minimalist design that balances environmental efficiency, functionality and beauty. Furthermore, all package components are made of recycled materials.
Designer: Panasonic Corporation
Site: https://www.panasonic.com/jp
Award ranking: Special Jury Award
WHOMEE 2019
The different textures to the various makeup boxes carry different movements and moods, representative of the pleasure of putting on makeup. The textures also express the brand’s free and artistic universe, as well as each product unique personality.
Designer: ichi design
Site: https://www.ichi-d.jp/
Award ranking: Finalist
Washi （和紙）: traditional handmade Japanese paper made of vegetable fibers from trees such as kozo and mitsumata. It is characterized by its lightness and subtle texture, as well as its great resistance. It can be used in packaging to wrap candies and objects, also present in labels.
Nissin Gohōbi Rao (Nissin ""Prize"" Rao)
The packaging feels like a "prize" to consumers busy with their daily tasks. The packaging conveys the feeling of sitting on a cloud when tasting the ramen noodles. It is a different format, with two portions per package. Added to that, the minimalist and strategic design creates a contrast between the white and black packaging, making it stand out on the shelf.
Designer: NISSIN FOODS HOLDINGS CO.,LTD
Site: https://www.nissin.com/
Award ranking: Finalist
CYAKUMI
With an innovative look and unprecedented size, this packaging contains just one sandwich. The box shape stabilizes the product and is convenient for opening and closing. Also, it highlights its content, since the inside of the packaging reveals a print that looks like a tablecloth. The design was thought out to become a hit with postings on social media.
Designer: Inoshita Design - Yu Inoshita (Oita, 1979)
Site: https://inoshitayu.com/
Award ranking: Finalist
Sake producer Takazawa's cardboard box
The design of these cardboard boxes to ship different sizes of sake, from the Takazawa producer, features images of people drinking in a friendly and warm atmosphere, which conveys the pleasure of tasting in a fun way. The producer's address and details were printed using handwritten letters, evoking craftsmanship and human warmth.
Designer: TOYAMA SUGAKI Co., Ltd.
Site: https://www.sugaki.co.jp/
Award ranking: Finalist
Nail file for cats
Charity version
This cat grooming brush, developed based on the technology and know-how from a traditional file manufacturer, amuses both the pet and its owner. Ever since the yellow version was launched, through which contributions for the protection of cats are made, the logo underwent some changes: the manekineko (lucky cat) now features an ear shaped as a cherry blossom, an image that identifies stray cats in Japan, and a collar. The goal was to make it stand out and subtly convey a message of support for animal protection.
Designer: KYOTO CREATIVE INDUSTRY Co.,Ltd.
Site: http://www.kyoto-creative.jp/jp/
Award ranking: Finalist
Kuwabara Nōen's rice package
The image featured on the front of the special gift rice package depicts the shape of the rice fields and ponds on the Kuwabara farm, where the rice was produced. On the back, the sun, wind and water of Hokkaido, together with the rice plant, make up the logo and form the ideogram 桑 (Kuwa). The silk screen printing attempted to create a beautiful, attractive packaging with a special product feel.
Designer: Kana Okita
Site: https://www.kanaokita.com/
Award ranking: Finalist
Yōguruto wo nomu (Yoghurt to drink)
The green packaging for Hakodate milk yogurt evokes the vast pastures of the Hokkaido prefecture. The fun and playful image depicts the dairy products being taken from the Hakodate farms to the consumer's table.
Designer: IFF Graphics Inc..
Site: http://www.iffgaraphics.com/
Award ranking: Finalist
Tōmei Shōyu (Transparent shōyu)
Breaking with the business acumen that shōyu should be packaged in a dark bottle, the manufacturer – 150 years after the company’s establishment – has created "Tōmei Shōyu", a clear shōyu. In order to emphasize the product main feature, its transparency, a delicate Japanese print was chosen to overlay a simple and modern design packaging that reminds us of the new seasoning possibilities without foregoing tradition.
Designer: Hitomi Waka
Site: https://www.fundodai.jp/
Award ranking: Finalist
EN
In this beauty salon, the beautician selects and combines undiluted treatment solutions, available in 80 versions, according to the objective of the treatment or the condition of his client's skin. The name “EN” (縁) refers to the term “unique encounter”, while the logo refers to another word, which also reads “EN” (円) and represents a circle that connects people. The concept is based on using materials that need to be combined to become readily available. A unique identification system was developed in order to help the beautician to quickly distinguish between the contents of the packaging
Designer: Canaria Inc.
Site: http://www.canaria-world.com/
Award ranking: Finalist
Bamboo Galette - The galette that came from bamboo
In view of the rising number of abandoned bamboo forests in Japan, and inspired by the desire to contribute, in some measure, to the solution of this problem that has been worsening every day, the brand has created this product. The Galette (baked sweet) recipe calls for approximately 24% bamboo ingredients, and the leaves are extracted from those forests. To convey the strong presence of the bamboo, in a delicate and very Japanese way, the cylindrical shape of that plant inspired the packaging, which includes a very minimum of other details
Designer: LIFULL Co., Ltd.
Site: https://lifull.com/
Award ranking: Finalist
OHABEBE
The air pack packaging to grow the Ceraphyto fresh vegetables is an aseptic environment and that allows the vegetables to be consumed without washing. It was designed to supply homes and restaurants safely in these pandemic times. They can be hung at the store, optimizing the use of space and reducing the need for handling. The air sealed inside protects the product, keeping it fresh for a week in the refrigerator.
Designer: Kyoto Institute of Technology
Site: https://www.kit.ac.jp/
Award ranking: Gold
Bamboo Galette - The galette that came from bamboo
In view of the rising number of abandoned bamboo forests in Japan, and inspired by the desire to contribute, in some measure, to the solution of this problem that has been worsening every day, the brand has created this product. The Galette (baked sweet) recipe calls for approximately 24% bamboo ingredients, and the leaves are extracted from those forests. To convey the strong presence of the bamboo, in a delicate and very Japanese way, the cylindrical shape of that plant inspired the packaging, which includes a very minimum of other details
Designer: LIFULL Co., Ltd.
Site: https://lifull.com/
Award ranking: Finalist
Yama no hisoka (The secret of the mountain)
This honey has a striking wild aroma and is produced on a mountain laden with flowers. The packaging design features the image of a bear, who is also unable to resist the product and hugs the honey pot, making the packaging humorous and impactful.
Designer: MARU
Site: https://maruinc.net/
Award ranking: Bronze
Norfre's canned mackerel
The packaging design of the canned mackerel by Norfre, a food company based in Hokkaidō, was conceived as a gift. The colors vary according to flavor and the labels are printed on Japanese paper (washi). The word "SABA" (mackerel), printed in gold all over the package, gives it a distinguished look, and the simplified pattern makes it possible to have alternative versions with other fish.
Designer: omdr Co.,Ltd.
Site: https://omdr.co.jp/
Award ranking: Finalist
Hito to ki to hitotoki (People and nature - a moment)
Currently, there is single producer of large wooden barrels in Japan, and the lack of successors to the company further complicates the situation. Wishing to preserve the culture of fermentation in wooden barrels for the next hundred years, Imayotsukasa, a sake distillery, ordered two new barrels to produce this sake. The label is printed in "pachica" paper, which becomes partially clear when undergoing heat treatment, mimicking the barrels wooden texture. The design excels at the sensations created by touching the bottle and tasting the drink.
Designer: BULLET INC. - Aya Codama (Osaka, 1983)
Site: https://bullet-inc.jp/
Award ranking: Gold
ma & me Latte
This mother and child brand of hair products is based on the concept of "quiet design". The simple packaging, free of images and slogans, has a rounded shape and conveys quietness. The design was created for a moment of quietness to be enjoyed between mothers and children, after a long and tiring day.
Designer: Interbrand Japan, Inc.
Site: https://www.interbrandjapan.com/já
Award ranking: Gold
Hakkōya
Hakkōya, a store specialized in fermented food products, has launched new packaging for Kasuzu vinegar and Ponzu sauce. The logo red circle represents the fermentation process and is featured against the white glass bottle, selected to avoid the use of plastic. The focus is on the gifting industry, but the logo positioned at the center of the bottle makes it a decorative item, which draws people's attention at the store. Displayed in a row, the bottles are stunning and the attention to detail is also evident in the paper wrapping the lids.
Designer: Peace Graphics
Site: https://peacegraphics.jp/
Award ranking: Bronze
Aesthetics and functionality, inside and outside
To host an exhibition totally dedicated to packaging at Japan House São Paulo may seem unusual, or even surprising.
But anyone who has already been to Japan knows how fascinating the packaging universe is and how present it is in the daily lives of the Japanese people. It takes just a stroll through shops, supermarkets, drugstores, or convenience stores to grasp how important this item is in the Japanese culture and the wide variety of packaging offered for many different uses.
That range becomes even broader when we consider the packages and packaging in gift exchanges and their unique etiquette and customs, not to mention the long-lasting tradition of creating functional and innovative solutions to hold objects. To address some of these aspects, we placed some terms and their meanings throughout this exhibition, to outline a glossary on the art of packaging.
Packaging can be perceived as part of a relevant cultural heritage in Japan that encompasses generations of artists and artisans, includes industrial development, and values the constant search for efficiency and attention to details, all essential in several social codes.
Based on its utilitarian aspect, and to answer to some immediate and daily basic needs, such as transport, storage, preservation, and protection of the product, the Japanese art of traditional and contemporary packaging is guided by refined techniques and aesthetics that value the packaged object, thus adding a symbolic value to it in addition to the practical one.
Other premises for packaging design are its ability to attract interest and raise curiosity, convey a message, and widen the customer experience, a concept that is so popular today.
Japanese design is internationally known for its aesthetic quality and boldness. In addition to furniture, accessories, décor items, or household appliances, the packaging is also an important example of its creative and innovative capacity, technical and conceptual refinement, as well as a search for beauty and functionality.
This exhibition shows a selection of awarded and finalists designs of the JPDA Award that has been taking place since 1985. They were purposely grouped by chromatic correlation to emphasize the aesthetic aspect above the functional one, thus creating a novel visual experience.
The attentive look to each packaging displayed here also offers clues on consumption habits of the contemporary Japanese society and indicates some taste preferences, but, above all, it features the lifestyle and consumption style of the Japanese people today.
Natasha Barzaghi Geenen
Cultural Director and Exhibition Curator
Bamboo Galette - The galette that came from bamboo
In view of the rising number of abandoned bamboo forests in Japan, and inspired by the desire to contribute, in some measure, to the solution of this problem that has been worsening every day, the brand has created this product. The Galette (baked sweet) recipe calls for approximately 24% bamboo ingredients, and the leaves are extracted from those forests. To convey the strong presence of the bamboo, in a delicate and very Japanese way, the cylindrical shape of that plant inspired the packaging, which includes a very minimum of other details
Designer: LIFULL Co., Ltd.
Site: https://lifull.com/
Award ranking: Finalist
iichiko40
Usually, the rugby commemorative souvenir bottles design, released all around the world, is always a vertical ball with a lid on top. Thinking of doing something different, the brand created an uniquely shaped ceramic bottle: three balls are arranged horizontally, the first being the lid and the others, including the base, the beverage container. It was created for the 2019 Rugby World Cup and is also the commemorative bottle for the 40th anniversary of the alcoholic beverage brand Sanwa Shurui.
Designer: Japan Belier Art Center Inc. - Hideya Kawakita (Fukuoka, 1947)
Site: http://www.belier.co.jp/
Award ranking: Finalist
Ariake - My Harbor
The new store for Yokohama’s classic souvenir “Ariake Harbor” is located on the passenger’s ship terminal that opened in the autumn of 2019. The visitors' memento can be created out of a unique souvenir: a photo taken in the store's photo booth and original messages that can be added into the packaging. The design is a 3D rendering of the image featured on the former individual packaging.
Designer: SUN-AD Company Limited
Site: https://sun-ad.co.jp/
Award ranking: Finalist
About JPDA
Through its activities, the Japan Package Design Association (JPDA) aims at improving packaging design and conveying these results to society.
The association was established in 1960 as a state-run association. Its main activities include the “Japan Package Design Award”, exhibitions, seminars and social events, with the purpose of disseminating the allure of packaging design to society.
As the sole organization dedicated to packaging design in Japan, all of its activities and projects are carried out by volunteer members.
Pianica for adults
The pianica (or melodica) is an easy-to-play musical instrument, so easy it is even used in elementary school classes. This adult version comes in a packaging that takes advantage of the simple cardboard texture. The purposeful use of the cardboard imperfections conveys the idea that this instrument aims at being unpretentious and friendly, and that, when played, evokes a feeling of nostalgia by handling an old and trusted instrument.
Designer: Tsubameya Inc.
Site: https://www.tsubameya.jp/
Award ranking: Bronze
Neko cap (Cat-shaped cap)
This special cap was created on a 3D printer in celebration of February 22, the Day of the Cat in Japan. The notching on the inside fits the original lid and works as an opener. Posted on Twitter, the novelty had wide repercussions not only due to the kitten shape but due to the convenience of a universal design, since the ears make the opening of the bottle easy for the elderly.
Designer: Suntory Communications Ltd.
Site: https://www.suntory.co.jp/
Award ranking: Gold
Zabon-zuke (Pomelo candy)
The famous Zabon-zuke sweet is original to the city of Beppu, in the Oita prefecture. It is made of pomelo, a citrus fruit typical of Southeast Asia, and little known by young people. In order to make the sweet attractive to younger generations, the new design kept the original brush-stroke lettering and added a mascot, Zabon-chan, to make it stand out to the consumers. A strategy to sneak some packagings where the mascot is winking among regular ones was also created, aiming at peaking the consumer’s and media attention.
Designer: Inoshita Design - Yu Inoshita (Oita, 1979)
Site: https://inoshitayu.com/
Award ranking: Finalist
Gōkaku Kurumi (The walnut that conveys approval)
With a history spanning 80 years, this brand is known for manufacturing Japanese bean sweets. Despite the good acceptance of its products, the brand realized that developing new markets was of great importance. The new target audience are parents of students who are taking their university entry exams. The walnut (kurumi) is known for its good-for-the-brain properties, and the design plays on the similarities between the nut and the human brain shapes, turning the package into a good-luck charm. The packaging geometric shape links the word “pentagon” (gokakukei) to the word “approved” (gōkaku). The smart design requires a single folded sheet, and its cherry blossom printed lining evokes a moment of celebration - which is sure to come.
Designer: Peace Graphics
Site: https://peacegraphics.jp/
Award ranking: Finalist
Egao no mikan (The smiling tangerines)
The orange juice from Ehime prefecture comes in a great variety, both in terms of quality and design. For the tourist, picking an option is always a dilemma. Therefore, the focus of this design was to awaken that feeling of "I want to take this home". Both the individual packaging and the full line sought to create a universe of their own for the characters, and by defining the elements that create the look, it was possible to convey this consonance in every packaging.
Designer: K's unit corporation
Site: https://www.ks-u.jp/
Award ranking: Finalist
Kankitsuyama
Wakayama produces several types of citrus fruit, but many are little known to the general public. In order for adults and children to have fun getting to know these varieties full of personality and flavor, the box features an image of animals whose names resemble those of each fruit. The labels containing information about their unique flavors offer the opportunity to learn while savoring them.
Designer: MARU
Site: https://maruinc.net/
Award ranking: Finalist
Norfre's canned mackerel
The packaging design of the canned mackerel by Norfre, a food company based in Hokkaidō, was conceived as a gift. The colors vary according to flavor and the labels are printed on Japanese paper (washi). The word "SABA" (mackerel), printed in gold all over the package, gives it a distinguished look, and the simplified pattern makes it possible to have alternative versions with other fish.
Designer: omdr Co.,Ltd.
Site: https://omdr.co.jp/
Award ranking: Finalist
Ariake - My Harbor
The new store for Yokohama’s classic souvenir “Ariake Harbor” is located on the passenger’s ship terminal that opened in the autumn of 2019. The visitors' memento can be created out of a unique souvenir: a photo taken in the store's photo booth and original messages that can be added into the packaging. The design is a 3D rendering of the image featured on the former individual packaging.
Designer: SUN-AD Company Limited
Site: https://sun-ad.co.jp/
Award ranking: Finalist
Yōguruto wo nomu (Yoghurt to drink)
The green packaging for Hakodate milk yogurt evokes the vast pastures of the Hokkaido prefecture. The fun and playful image depicts the dairy products being taken from the Hakodate farms to the consumer's table.
Designer: IFF Graphics Inc..
Site: http://www.iffgaraphics.com/
Award ranking: Finalist
Neko cap (Cat-shaped cap)
This special cap was created on a 3D printer in celebration of February 22, the Day of the Cat in Japan. The notching on the inside fits the original lid and works as an opener. Posted on Twitter, the novelty had wide repercussions not only due to the kitten shape but due to the convenience of a universal design, since the ears make the opening of the bottle easy for the elderly.
Designer: Suntory Communications Ltd.
Site: https://www.suntory.co.jp/
Award ranking: Gold
florance
This brand, whose concept is being anti-aging, uses probiotics (lactobacilli) in its shampoo formula. The product effectiveness is emphasized by a clean and effective design, inspired by a medical record. The look of the product on the shelves, bathtubs, as well as social media was the focus, creating a photogenic packaging.
Designer: I-ne CO.,LTD.
Site: https://i-ne.co.jp/
Award ranking: Finalist
imperfect
This confectioner's shop packaging is based on the concept of “Making consumers aware of global social issues related to nutrition”. The concept is brought to life by statements printed throughout the packaging and, by taking the product home or giving it to someone as a gift, the consumer has the opportunity of getting in touch with those issues. The design also works as a decorative element on the shelves in the store.
Designer: 6D-K co.,Ltd.
Site: https://www.6d-k.com/
Award ranking: Finalist
ma & me Latte
This mother and child brand of hair products is based on the concept of "quiet design". The simple packaging, free of images and slogans, has a rounded shape and conveys quietness. The design was created for a moment of quietness to be enjoyed between mothers and children, after a long and tiring day.
Designer: Interbrand Japan, Inc.
Site: https://www.interbrandjapan.com/já
Award ranking: Gold
Wellness Navi
This drugstore’s store-branded packaging features large pictograms which clearly and instantly convey the product purpose. By applying this design to all categories, identification is made easy when a large number of products is arranged on the shelf, which is interesting for a store-label. Thus, the brand goal of making the purchase of health care products easier in Japan is clearly expressed.
Designer: EIGHT BRANDING DESIGN INC.
Site: https://www.8brandingdesign.com/
Award ranking: Finalist
Yasai Seikatsu 100 Smoothie (Vegetable smoothie)
The mixed fruit and vegetable drink is aimed at those who, despite the rush, are mindful of their health and want to ingest nutrients derived from vegetables and other ingredients. The packaging emphasizes the freshness of the fruit while directing the consumer's attention to the fact that it is possible to obtain the necessary nutrients without ingesting sugars or sweeteners. The design is thought not to overwhelm the packaging with too much information. As part of “Kagome's Plastic Policy", the product uses Japan's first vegetable-extracted bio-cap.
Designer: KAGOME CO.,LTD.
Site: https://www.kagome.co.jp/
Award ranking: Finalist
CYAKUMI
With an innovative look and unprecedented size, this packaging contains just one sandwich. The box shape stabilizes the product and is convenient for opening and closing. Also, it highlights its content, since the inside of the packaging reveals a print that looks like a tablecloth. The design was thought out to become a hit with postings on social media.
Designer: Inoshita Design - Yu Inoshita (Oita, 1979)
Site: https://inoshitayu.com/
Award ranking: Finalist
STIIK
The concept behind this design was to have an aesthetics that matched that of a fork and knife on a set table. The brand sought to provide cutlery suitable for contemporary Japan, which has incorporated cuisines from around the world. The long and slim packaging holds a single hashi (chopstick), breaking with the norm which is of buying them only in pairs.
Designer: P.K.G.Tokyo Inc.
Site: https://www.pkg.tokyo/
Award ranking: Silver
SHISEIDO PROFESSIONAL SUBLIMIC
The colors of the hair product line were inspired by vintage glass rings found in antique flea markets. The pearly tone added to the base color provide the palette with depth and mystic quality. Although the curves are visually delicate, the packaging is stable.
Designer: Communication Design Iaboratory Co., Ltd
Site: https://cdlab.jp/
Award ranking: Finalist
Biore u Foam Stamp Hand Soap
Since the launch of the Bioré U foam hand soap in 2004, the brand has promoted several projects to encourage hand washing. Despite being an effective habit to prevent diseases, children have more difficulty assimilating this information. The universal design packaging, which allows easy handling with only one hand, creates a flower shaped foam, so that children will have fun and want to wash their hands.
Designer: Kao Corporation
Site: https://www.kao.com/jp/
Award ranking: Finalist
Goncharoff - Toile de Jouy
Chocolate gift box brand which motto is “a gift for someone special, a gift for myself”. The box is printed with the traditional French Toile de Jouy fabric and its floral pattern. Since the box is themed for “myself or someone else”, a genderless design was created.
Designer: SUN DESIGN ASSOCIATES Co.,LTD
Site: https://www.sundesign.co.jp/
Award ranking: Finalist
asunowa project
The Asunowa Project (Circle of the Future) develops products with low environmental impact, aiming at a "production process that is gentler on people and on the planet", as a response to the environmental challenge of plastic recycling. Plant-based plastic bags feature a subtly different circle in each packaging, representing the uncertainties of the "future" which requires our protection. https://ordiy.com/asunowa/
Designer: SUN DESIGN ASSOCIATES Co.,LTD.
Site: https://www.sundesign.co.jp/
Award ranking: Finalist
Koganei nama hachimitsu (Koganei's fresh honey)
The packaging design for this honey originally from the city of Koganei, in Tokyo’s prefecture, is simple, for nature remains exuberant there, ensuring a high-quality honey. The logo combines the ideogram "小", which represents the name of the city, and the image of a bee. It is featured next to the name of the product, establishing it as a Koganei brand.
Designer: TSUTO Inc. - Yoichi Kondo (Tokyo, 1982)
Site: https://tsuto.jp/
Award ranking: Gold
Akeboko Daizu Series (Akebono soy beans series)
The famous green soybeans with bigger and sweeter kernels, called Akebono Daizu, are grown only in the city of Minobu, in the Yamanashi Prefecture. The logo indicates quality and history and is comprised by the letter "A" and the image of Mount Fuji, expressing the strong relationship the city has with its landscape. Aiming at being a brand that drives regional activation, Akebono Daizu reveals its innovation through different designs and distances itself from the discreet and moderate image that is a hallmark of the soy products' industry.
Designer: L&C design INC.
Site: https://www.lc-design.info/
Award ranking: Finalist
Pocky THE GIFT
Pocky is a sweet snack familiar to all Japanese people. The original concept behind it, “a cookie in form of a stick you can hold on to, while keeping your hands clean from the chocolate”, makes the new product iconic. The box size is a perfect fit for hands, and when stocked side by side on the shelf, the style and colors of the boxes make quite an attractive display. The imagery and visual appeal, so typical of candy boxes, was eliminated, and the packaging itself is a gift box, transforming it into a design that goes above and beyond what everyone could experience in a snack.
Designer: DENTSU INC.
Site: https://www.dentsu.co.jp/
Award ranking: Gold
Aji no mingei (Flavor craftsmanship)
Ginza Akebono’s “aji no mingei” okaki (rice cracker) packaging benefited from an upgrade that looked at preserving the craker’s tradition, since it is considered a popular craftsmanship item. It honors the Japanese concept of finding beauty in the ordinary use of products made by the hands of master craftsmen. The packaging for each of the 12 types of okaki is based on different crafts (pottery, fabric dyeing, etc.), and the outer packaging prints are organically positioned, aiming at an impactful design as a whole.
Designer: Hosokawa Design
Site: http://hosokawadesign.jp/
Award ranking: Finalist
AIR-IN
This brand and packaging revamp to celebrate its 30th anniversary intended to increase consumer’s trust. Aiming at symbolically evoking the pleasurable sensation of using the corner of an eraser, a single message was adopted for all lines and boxes. The limited edition packaging was designed to clearly convey its personality while allowing it to coexist with the brand language, ensuring the surprise which is to reveal Mount Fuji’s shape, little by little, as the corners of the eraser get rubbed off.
Designer: GK Graphics Inc.
Site: https://www.gk-graphics.jp/
Award ranking: Finalist
0.6 RICE BRAN OIL
Skin care
This cosmetics line manufactured by a rice producer uses new brown rice oil, which can only be extracted from freshly harvested brown rice on the ratio of 0.6%. Using the white color of rice and the gold of the spikes, plus the image of a field, reinforce the idea of rice and nature. Due to the restricted production, the price range is higher, but the looks match the price characteristic, making it possible to differentiate the product from those of competitors that have larger scale production.
Designer: SHUTTLE
Site: www.studio-shuttle.com
Award ranking: Finalist
History of the Wajima rice from the Nōtō Peninsula
This project carried out by the city of Wajima, Ishikawa Prefecture, jointly with nine farming families in the region, designed different packages, each illustrating a cultural element of that area, such as traditional festivals and their temples. On each side of the packaging, a message from the farming family includes a recommendation for the side dish that goes best with that particular type of rice. In addition to the products, the city also promotes several workshops that follow the brand concept of being "Wajima rice that travels with company (side dishes)".
Designer: Bespoke Inc.
Site: https://bespoke-inc.jp/
Award ranking: Finalist
Furoshiki (風呂敷): a square piece of fabric used to wrap any shape of objects, which can also be transformed into different style pouches or bags. Records from the Muromachi period (1333-1568) indicate that feudal lords used fabric marked with their family’s crest to wrap their clothes in bath houses. From the Edo period (1600-1868) on, furoshiki became popular. The furoshiki come back to contemporary lifestyles emerges from values that are typical to the Japanese culture: care and mottainai (regret related to waste).
ASOBON!
Animal-shaped jelly candies sharpen children’s curiosity and their five senses. The design comes from the candy shape and the concept behind is that of a “Candy-Toy”. The packaging features images that evoke the children books universe, full of colorful animals. The goal was to develop a candy that fosters children's creativity, while also working as a tool for fun moments between parents and children.
Designer: MARU
Site: https://maruinc.net/
Award ranking: Finalist
Hime Katsuo Series
The product line developed from the "Hime Katsuo Stick", a product made from the sōda katsuo fish (genus Auxis), fished in the Kōchi prefecture and widely purchased as a travel souvenir, had its design renewed upon the addition of new products. The project considered the visual impact on the shelves, as well as the simple and warm atmosphere of the city of Tosashimizu. In addition to remaining in consumers' memories , the brand aims to communicate the city's attractions.
Designer: Rengo Co., Ltd.
Site: https://www.rengo.co.jp/
Award ranking: Finalist
"Curry that goes with everything - With snapper stock from the Gotō islands" series
The simple packaging, with a minimum number of elements, carries the concept of a curry that "goes well with everything" and can be accompanied by other ingredients or used simply as a sauce. The line dividing the packaging in two colors was inspired by the Gotō Islands skyline, in the Nagasaki Prefecture. The five versions were released one after the other, between July 2017 and June 2018.
Designer: DENTSU INC.
Site: https://www.dentsu.co.jp/
Award ranking: Finalist
Hand Lab
Hand Sanitizer
The #1 rubbing alcohol brand used by health care professionals was redesigned for home use. The bottle label highlights the product effectiveness against viruses by using the colors silver and blue, which evoke sterilizations and hygiene. Once the product is brought home, the label can be removed for a simple clear bottle look that matches any decor. The spray version, for the kitchen and bathrooms, and the gel version, for the entrance hall and living room, were designed to offer prevention in all rooms of a house.
Designer: Saraya Co.,Ltd.
Site: https://www.saraya.com/
Award ranking: Special Jury Award
Origata (折形): was part of the etiquette that applied to Japan's top military officials in the Muromachi Era (1333-1568) that determined that gift wrapping and ceremonial decoration should be done using traditional Japanese paper (washi) and specific paper folds. Throughout the 19th century, the origata evolved into a hobby for the working class, until it became origami as we know it today.
White shot
The line of cosmetics to lighten skin blemishes is represented by the logo, which, in the form of a signature, is committed to giving the expected results. The packaging, marked by the purity of black and white, shows that the product is functional, with nothing beyond the necessary. The red dot, which symbolizes Isaac Newton's apple, signals that the product is innovative. These combined elements build a clear visual identity, which allows for various applications and sends a clear message.
Designer: POLA Inc.
Site: https://www.pola.co.jp/
Award ranking: Bronze
Box for one unit of the Miura Japanese turnip
The box containing a unit of the Miura Japanese turnip, a rare species grown in the homonymous Kanagawa peninsula, bears the coat of arms of a farming family, signaling that it is a high-quality variety and expressing the over a thousand-year-old tradition of farming in the region’s fertile land. The pride and confidence of the farmers are symbolized by the logo and the energetic strokes of brush calligraphy, which results in a design that conveys high quality, and is even suitable for gifts.
Designer: Rengo Co., Ltd.
Site: https://www.rengo.co.jp/
Award ranking: Bronze
UMESHU THE AMBER
"Umeshu The Amber" is an amber-colored vintage Japanese plum liqueur. There are three types of liqueur, all undergoing a different aging process, all produced from carefully selected plums. The plum blossom patterned white label around the bottle evokes the paper stencil used to dye kimonos, traditional Japanese garments, a typical element of the ancient Kishū culture, currently part of the Wakayama prefecture. The design allows the drink's amber color to be seen through the delicate white label cutouts, so that it too can be appreciated.
Designer: P.K.G.Tokyo Inc.
Site: https://www.pkg.tokyo/
Award ranking: Silver
Hand creation
The logo for these flower scissors brand present in 30 countries combines the letters "h" and "c" of hand creation, which together form the ideogram 花 (flower). The packaging that was redesigned to work as a decorative item, not to be discarded, conveys a handcrafted look that aims at winning over new generations of flower lovers.
Designer: Frame Inc.
Site: http://frame-d.jp/
Award ranking: Silver
Kagome Yasai Seikatsu Farm's original souvenirs
Kagome Yasai Seikatsu Farm is a theme park focusing on greens and vegetables, set amidst the majestic nature of the Yatsugatake Mountains. On site, visitors have the opportunity to experience the region's agriculture, cuisine and attractions. The souvenir package uses soft and natural tones, as if the packaging carried the quiet and simple moments, as well as the atmosphere and the unique experiences lived with nature. As a small playful detail, the packaging comes with stickers to play with.
Designer: Kagome Co., Ltd.
Site: https://www.kagome.co.jp/
Award ranking: Gold
ALIBI ZERO
Odor eliminator and antibacterial spray
The design of this pet anti-odor and antibacterial spray packaging does not impact the room decor and, in the event of an inconvenient emergency, it can be stored within reach, without attracting attention.
Designer: AND SPACE Co., Ltd.
Site: https://andspace.net/
Award ranking: Finalist
HAKU (白) 700ml bottle
Developed to merge traditional Japanese beauty and a contemporary look, this bottle evokes the country’s crystal clear and natural streams, while the label conveys the beauty of immaculate rice, the soul of this vodka, through the artistic writing of a calligraphy master on traditional Japanese paper (washi). The result is a simple and minimalist design, what contemporary Japan is known for.
Designer: Suntory Communications Ltd.
Site: https://www.suntory.co.jp/
Award ranking: Bronze
SHISEIDO MOISTURIZER
Considering the consumer's perception when touching the packaging, the new Shiseido moisturizing line jars were developed to awaken skin sensations. Without relying on sketches or drawings, the designer shaped the packaging in clay, with his own hands. Through adjustments to the manufacturing mold, the packagings feature subtle variations in their shapes.
Designer: Shiseido Company, Limited
Site: https://corp.shiseido.com/jp/
Award ranking: Finalist
WHOMEE 2019
The different textures to the various makeup boxes carry different movements and moods, representative of the pleasure of putting on makeup. The textures also express the brand’s free and artistic universe, as well as each product unique personality.
Designer: ichi design
Site: https://www.ichi-d.jp/
Award ranking: Finalist
History of the Wajima rice from the Nōtō Peninsula
This project carried out by the city of Wajima, Ishikawa Prefecture, jointly with nine farming families in the region, designed different packages, each illustrating a cultural element of that area, such as traditional festivals and their temples. On each side of the packaging, a message from the farming family includes a recommendation for the side dish that goes best with that particular type of rice. In addition to the products, the city also promotes several workshops that follow the brand concept of being "Wajima rice that travels with company (side dishes)".
Designer: Bespoke Inc.
Site: https://bespoke-inc.jp/
Award ranking: Finalist
Warabi-mochi gift
The packaging of the traditional Japanese “warabi-mochi” sweet takes on a contemporary look, resembling that of decorative boxes. The product is aimed at foreign tourists who seek playful looking gifts, both in the box and in the package. There are 30 wrapping paper options, and the box liners, which are all printed with one of four traditional Japanese game motifs, can be cut out to become a real toy.
Designer: Rengo Co., Ltd.
Site: https://www.rengo.co.jp/
Award ranking: Finalist
Yasai Seikatsu 100 Smoothie (Vegetable smoothie)
The mixed fruit and vegetable drink is aimed at those who, despite the rush, are mindful of their health and want to ingest nutrients derived from vegetables and other ingredients. The packaging emphasizes the freshness of the fruit while directing the consumer's attention to the fact that it is possible to obtain the necessary nutrients without ingesting sugars or sweeteners. The design is thought not to overwhelm the packaging with too much information. As part of “Kagome's Plastic Policy", the product uses Japan's first vegetable-extracted bio-cap.
Designer: KAGOME CO.,LTD.
Site: https://www.kagome.co.jp/
Award ranking: Finalist
Hime Katsuo Series
The product line developed from the "Hime Katsuo Stick", a product made from the sōda katsuo fish (genus Auxis), fished in the Kōchi prefecture and widely purchased as a travel souvenir, had its design renewed upon the addition of new products. The project considered the visual impact on the shelves, as well as the simple and warm atmosphere of the city of Tosashimizu. In addition to remaining in consumers' memories , the brand aims to communicate the city's attractions.
Designer: Rengo Co., Ltd.
Site: https://www.rengo.co.jp/
Award ranking: Finalist
mm（miri）
The concept of the mm (miri) hair styling brand is that “1 millimeter of effort is enough to make your hair look beautiful”. Each product in the line includes different shades and textures of pink comprising a design that expresses the diversity of women's tastes and profiles, which cannot be represented by a single color or word.
Designer: Nippon Design Center, Inc.
Site: https://www.ndc.co.jp/
Award ranking: Finalist
ANA FINDELISH Original Colour
The logo is designed as an airplane trail, shaped as if it were the plating of a haute cuisine sauce. The chefs' high-demanding levels and the quality of the flavor are expressed in a way that embodies the ANA spirit. The outline cut out in the packaging shows off the perfect curry through the three airplane models, watering your mouth and making choosing fun. It is a playful design, created especially for the airline company.
Designer: Bravis International Limited
Site: https://www.bravis.com/
Award ranking: Finalist
Lotte Origamibu (Lotte - Origami Club)
The “Lotte - Origami Club” campaign has the gum wrappers doubling as origami folding paper. The Green, Cool Mint, Blueberry, Ume, Flavono and Ha ni tsukinikui (“gum that doesn't stick to your teeth”) packages all come with different print wrappers that mix the logo and different images. While creating the origami folding, consumers can appreciate the different design features, as in the case of Chiyogami, the printed folding papers.
Designer: TSUTO Inc.
Site: https://tsuto.jp/
Award ranking: Bronze
Clear Clean Frouge
The concept behind this mouthwash is being like a lipstick that expresses your personality through colors. The perfume-like bottle makes this mouthwash into a makeup item. The shape also allows you to rinse your mouth without touching your lips on the container, which keeps the user's makeup intact, in addition to being more hygienic.
Designer: Kao Corporation
Site: https://www.kao.com/jp/
Award ranking: Finalist
Akeboko Daizu Series (Akebono soy beans series)
The famous green soybeans with bigger and sweeter kernels, called Akebono Daizu, are grown only in the city of Minobu, in the Yamanashi Prefecture. The logo indicates quality and history and is comprised by the letter "A" and the image of Mount Fuji, expressing the strong relationship the city has with its landscape. Aiming at being a brand that drives regional activation, Akebono Daizu reveals its innovation through different designs and distances itself from the discreet and moderate image that is a hallmark of the soy products' industry.
Designer: L&C design INC.
Site: https://www.lc-design.info/
Award ranking: Finalist
Aomori Heart Beat
These high-quality cherries, developed over the years in the Aomori Prefecture, are heart-shaped and exceptionally large. Released on the market in this special packaging, the outer box is made out of cardboard to protect and feature the fruit. The particular shade of pink was designed to stick to the memory of those who see it, making them want to tell others about the presence, refinement, and satisfaction they experienced with the product.
Designer: SUN-AD Inc.
Site: https://sun-ad.co.jp/
Award ranking: Finalist
Scottie Wet Tissues
The former Scottie wipes packaging was too flashy and incompatible with the beauty and purity expected from the product. This simple design clears any contradictory impressions and remarkably restores the ideal look.
Designer: NIPPON PAPER CRECIA Co., LTD.
Site: https://www.crecia.co.jp/
Award ranking: Finalist
Sushi Katsu Sushizu
(Sushi Katsu's sushi vinegar)
Sushi Katsu's sushi vinegar is the "taste of happiness" and has been passed down for three family generations over the past 60 years. In order to immediately and clearly convey that this vinegar is produced by a traditional restaurant specialized in sushi, the packaging conceptually avails itself of the hat and white robes worn by sushi masters. The folded collar gives it a three-dimensional and dynamic quality, making this packaging memorable.
Designer: Relation Design Inc.
Site: https://www.relation-design.com/
Award ranking: Silver
Aomori Heart Beat
These high-quality cherries, developed over the years in the Aomori Prefecture, are heart-shaped and exceptionally large. Released on the market in this special packaging, the outer box is made out of cardboard to protect and feature the fruit. The particular shade of pink was designed to stick to the memory of those who see it, making them want to tell others about the presence, refinement, and satisfaction they experienced with the product.
Designer: SUN-AD Inc.
Site: https://sun-ad.co.jp/
Award ranking: Finalist
Top soil to grow roses / Mature compost
Gardening is represented by graphic patterns depicting flowers, leaves, crops, soil and stems. The product name is featured on all sides, since the packages are usually stacked in stores. Unlike the competition, which tends to use photos related to the activity, this design creates an expectation and peaks everyone's interest, even of those who have never done gardening.
Designer: Grand Deluxe Inc.
Site: https://www.grand-deluxe.com/
Award ranking: Finalist
Limited edition red box to celebrate the 110th anniversary of the Nara Hotel and Gyunyū Sekken's foundation
Partnership between the Nara Hotel and Gyunyu Sekken Kyoshin, a soap maker celebrating its 110 years of history. The limited edition packaging, complementarily distributed at the hotel, pays tribute to the traditional red box of the soap brand, exchanging the animal that is usually printed on it for the hotel's logo. The result was a unique design that conveys quality.
Designer: SUN DESIGN ASSOCIATES Co.,LTD.
Site: https://www.sundesign.co.jp/
Award ranking: Bronze
athletia
Bold and simple. For active and free mind and skin. The three lines (Tune, Active, and Breathe) feature the balance between movement and stillness. Considering the impacts on the environment, the lotion packaging uses over 90% recyclable glass, reaching the highest rate in the cosmetics market.
Designer: SAYURI STUDIO, INC.
Site: http://www.ss-studio.com/
Award ranking: Finalist
BONBO
Aiming at matching the rounded shape of baby cutlery, this packaging design features smooth shapes. As a symbol of childlike innocence, the contents of the box are boldly illustrated. The black color featured on the inside of the packaging contrasts with the other colors, and symbolizes the shadow created by the products under the sun, thus generating a radiant atmosphere.
Designer: OUWN Inc.
Site: http://jp.ouwn.jp/
Award ranking: Bronze
Asuka artisanal charcoal
The artisanal charcoal for painting, produced in the city of Nara, is known as Narasumi and dates from the Asuka period (from 538 to 710 A.D.), spanning 1300 years of history. Thanks to its limited manufacturing, at the beginning of each winter, its texture is glossy and its aroma intense. The charcoal is shaped like the masks featured in Gigaku theater, which also dates from the same period, and make it a decorative object. The packaging uses boxes decorated with paper (known as haribako), that feature images inspired by the fabrics in the Shōsō-in Temple collection, in Nara, and re-create the radiance of the decorative Raden finishing technique, mainly used in lacquered pieces, through holograms. All these techniques date from the same period, allowing our contact with several compelling elements from the Asuka Period.
Designer: Hosokawa Design
Site: http://hosokawadesign.jp/
Award ranking: Silver
Clear Clean Frouge
The concept behind this mouthwash is being like a lipstick that expresses your personality through colors. The perfume-like bottle makes this mouthwash into a makeup item. The shape also allows you to rinse your mouth without touching your lips on the container, which keeps the user's makeup intact, in addition to being more hygienic.
Designer: Kao Corporation
Site: https://www.kao.com/jp/
Award ranking: Finalist
SHISEIDO PICO 2020
This line of lipsticks and nail polishes, themed “Tokyo 24h”, was inspired by Tokyo’s colors and lights, which are constantly changing throughout the day. All 18 colors tell a story and are connected to the time on the analog clock printed on the packaging. The gift package features six of these representative moments with photos and short stories, making it possible to connect to this universe at a deeper level.
Designer: Shiseido Company, Limited
Site: https://corp.shiseido.com/jp/
Award ranking: Finalist
Nestlé KitKat Mini
Aiming at contributing to a solution for the problem of plastic waste discarded in the oceans, Kit Kat's outer wrapper is made of paper. By cutting it, the wrapper becomes a folding paper. The goal was to create packaging that would allow communication, since it is possible to write a message for someone special in the folded Tsuru (crane), the Japanese symbol that represents good feelings towards one another. The intention with this packaging was to create engagement towards environmental issues in a fun way.
Designer: Nestlé Japan Ltd.
Site: https://www.nestle.co.jp/
Award ranking: Silver
Kankitsuyama
Wakayama produces several types of citrus fruit, but many are little known to the general public. In order for adults and children to have fun getting to know these varieties full of personality and flavor, the box features an image of animals whose names resemble those of each fruit. The labels containing information about their unique flavors offer the opportunity to learn while savoring them.
Designer: MARU
Site: https://maruinc.net/
Award ranking: Finalist
Gujō Hachiman soda pop - 2 units
This soda, inspired by the traditional Gunjo-Odori folk dance, typical of Gujō Hachiman city, in the Gifu prefecture, was conceived as a "dancing drink". When the bottles are wrapped in the towels that are indispensable to the performance of the dance, using the furoshiki technique, an attractive packaging that can be reused is created. The red color that highights the typical dance costumes (yukata) and makes the dance graceful, is silk-screened, another of Gunjō Hachiman’s traditions. These features make the product the quintessential souvenir from this city.
Designer: Ono and Associates Inc.
Site: http://onoaa.com/
Award ranking: Gold
Mr Kengo Suzuki's book and Higashi candy box to celebrate the 70th anniversary of Yahata's foundation
Celebrating the screw manufacturer Yahata's 70-year history, the company released a book by Mr. Kengo Suzuki, chairman of the board. A box, sized to match the book, contains traditional sweets called "Higashi" (made with a starchy root from Mount Yoshino, in Nara, called Kusuko) in the shape of screws harmonizing with the contents of the book. The Higashi were carefully wrapped one by one in traditional Japanese paper (washi) so they would not break, and were distributed to company customers and employees at various celebratory events throughout the year.
Designer: Hirano Kotaro
Site: http://www.hiranodesign.jp/
Award ranking: Silver
CHILL TEA
Countries such as China and India are responsible for the production of 70% of the green tea sold abroad. To stress that this tea is grown in Japan, the brand used a ukiyo-e wood engraving by Kitagawa Utamaro, a world-renowned artist, and a subtle origami detail on its logo. The line is comprised by luxurious teas sold in can (loose) and box (sachet) versions, including the legendary "Tsuyu Hikari" tea, grown in the city of Narao, in the Shizuoka prefecture, 650 meters above sea level.
Designer: Ayaka Shimizu
Site: https://ayaka-shimizu.com/
Award ranking: Finalist
LUCIDO STYLING HAIR WAX
The packaging for the four versions of hair wax, created for the different hair types and issues of more mature men, is grooved, which makes opening easier even with wet hands. The elegant colors that change according to the formula convey that this is a hair wax for adults.
Designer: T.Ohkubo Design Office Inc. - Takashi Ohkubo (Osaka, 1955)
Site: https://ohkubo-design.com/
Award ranking: Bronze
Gekokujōayu (traditional Japanese sweet)
The Ayu (sweetfish), fished according to a traditional method called Ukai that enlists the help of a trained cormorant bird, rebels against the bird after becoming inspired by Mitsuhide Akechi's story, a samurai who rebelled after much humiliation. This is the concept that gave rise to the Gekokujōayu, a lucky wagashi (traditional Japanese sweet) for those who need to “turn the tables” in life. The logo is reminiscent of a family crest and stands out for its innovation, while the packaging keeps in with the traditional confectioner's shops of the Gifu prefecture. It is a new Reiwa Era (current Japanese era) specialty, created by a confectioner's shop established in the Meiji Era (1868-1912).
Designer: SPICE Inc.
Site: https://spice-group.jp/
Award ranking: Bronze
Suika mushi pan (Steamed watermelon flavored bread)
The steamed watermelon flavored bread roll comes in a package depicting a watermelon grove growing under the summer sky. Like a picture from a journal, the image evokes a typical childhood memory of a Japanese summer. The fruit scent brings back those summer days when one ran through the fields. The design is based on a watermelon, an icon of the good old summer days in Japan.
Designer: Designmate CO., LTD
Site: https://designmate.co.jp/
Award ranking: Finalist
CHILL TEA
Countries such as China and India are responsible for the production of 70% of the green tea sold abroad. To stress that this tea is grown in Japan, the brand used a ukiyo-e wood engraving by Kitagawa Utamaro, a world-renowned artist, and a subtle origami detail on its logo. The line is comprised by luxurious teas sold in can (loose) and box (sachet) versions, including the legendary "Tsuyu Hikari" tea, grown in the city of Narao, in the Shizuoka prefecture, 650 meters above sea level.
Designer: Ayaka Shimizu
Site: https://ayaka-shimizu.com/
Award ranking: Finalist
Zabon-zuke (Pomelo candy)
The famous Zabon-zuke sweet is original to the city of Beppu, in the Oita prefecture. It is made of pomelo, a citrus fruit typical of Southeast Asia, and little known by young people. In order to make the sweet attractive to younger generations, the new design kept the original brush-stroke lettering and added a mascot, Zabon-chan, to make it stand out to the consumers. A strategy to sneak some packagings where the mascot is winking among regular ones was also created, aiming at peaking the consumer’s and media attention.
Designer: Inoshita Design - Yu Inoshita (Oita, 1979)
Site: https://inoshitayu.com/
Award ranking: Finalist
Knoor Cup Soup Vege Recipie
The design communicates the two ideas behind the soup intuitively: "greens and vegetables as the stock ingredients" and "having your greens and vegetables in a soup". The image of a ready-made soup was purposely avoided, as most packages show pictures of a spoon-full of soup. The finished package is simple, making it look homey and cozy while meeting the consumer's needs, which are respecting one's values and taking care of oneself even in the busy everyday life.
Designer: Bravis International Limited
Site: https://www.bravis.com/
Award ranking: Finalist
eneloop pro storage packaging for EC
With the migration of international sales from brick-and-mortar stores to e-commerce, Panasonic has developed an exclusive e-commerce packaging that won the Good Design Award 2019. The packaging can be used as a box to store and carry the equipment and features a minimalist design that balances environmental efficiency, functionality and beauty. Furthermore, all package components are made of recycled materials.
Designer: Panasonic Corporation
Site: https://www.panasonic.com/jp
Award ranking: Bronze and Special Jury Award
ANA FINDELISH Original Colour
The logo is designed as an airplane trail, shaped as if it were the plating of a haute cuisine sauce. The chefs' high-demanding levels and the quality of the flavor are expressed in a way that embodies the ANA spirit. The outline cut out in the packaging shows off the perfect curry through the three airplane models, watering your mouth and making choosing fun. It is a playful design, created especially for the airline company.
Designer: Bravis International Limited
Site: https://www.bravis.com/
Award ranking: Finalist
APEX
APEX, a tailor-made skin care brand, uses big data and artificial intelligence to offer the ideal service to each customer. Abandoning the conventional concept of "one product, one design", the product has evolved into a "personalized, tailor-made packaging", that assumes that no two skins are identical. Through digital printing, the packaging can be completely changed to create unique designs.
Designer: POLA Inc.
Site: https://www.pola.co.jp/
Award ranking: Finalist
Shiromechi (Rice cracker)
Japanese rice crackers (beika) are made only of rice, water and salt. Aiming at intuitively indicating that it is a rice cracker, the packaging is shaped like the famous Japanese rice ball (onigiri). The larger take-out bag is created out of an A4 envelope. The gift box containing three units resembles the old packages made out of bamboo's leaves.
Designer: Frame Inc.
Site: http://frame-d.jp/
Award ranking: Finalist
Gōkaku Kurumi (The walnut that conveys approval)
With a history spanning 80 years, this brand is known for manufacturing Japanese bean sweets. Despite the good acceptance of its products, the brand realized that developing new markets was of great importance. The new target audience are parents of students who are taking their university entry exams. The walnut (kurumi) is known for its good-for-the-brain properties, and the design plays on the similarities between the nut and the human brain shapes, turning the package into a good-luck charm. The packaging geometric shape links the word “pentagon” (gokakukei) to the word “approved” (gōkaku). The smart design requires a single folded sheet, and its cherry blossom printed lining evokes a moment of celebration - which is sure to come.
Designer: Peace Graphics
Site: https://peacegraphics.jp/
Award ranking: Finalist
Egao no mikan (The smiling tangerines)
The orange juice from Ehime prefecture comes in a great variety, both in terms of quality and design. For the tourist, picking an option is always a dilemma. Therefore, the focus of this design was to awaken that feeling of "I want to take this home". Both the individual packaging and the full line sought to create a universe of their own for the characters, and by defining the elements that create the look, it was possible to convey this consonance in every packaging.
Designer: K's unit corporation
Site: https://www.ks-u.jp/
Award ranking: Finalist
iikamo's package series (can be good)
Discreetly addressing the issues and anxieties we are unable to confess to others is the concept behind this food supplement. The packaging depicts thoughts that come to mind in those moments, creating a connection with the public who tries to keep these concerns under wraps. The project was designed so that these situations were perceived as something funny, comical.
Designer: Takuya Nagaoka (Shizuoka, 1984)
Site: https://www.nagaoka-design.com/
Award ranking: Finalist
Kewpie Niko niko box (Smiling box)
The empty box becomes a puppet. The packaging also features the product name surrounded by a heart and images of food. When the box becomes a puppet, these images make it look as if the animal is being fed. Looking to convey a handmade and delicate feel through the images, the drawing paper is cut and pasted, eliciting children's attention with bright colors and cute shapes.
Designer: Yamashita Design Studio CO.,LTD
Site: http://www.ydsjapan.com
Award ranking: Finalist
Waterfront
Opening and closing an umbrella inspired the design and structure of this packaging, which can be expanded or compacted according to the umbrella size. By opening the package, a blue sky is gradually revealed, in an attempt to bring joy to the person’s day. Viewed from the top, the packaging reveals a trick: when closed, a flower is featured to help the customer forget the bad weather.
Designer: OUWN Inc.
Site: http://jp.ouwn.jp/
Award ranking: Finalist
Suntory Green Tea
Iemon
600ml
PET Lable-less
In 2020, Iemon tea was reborn. One of the drink’s features is the beautiful green color that resembles that of "freshly made green tea". The product was developed for the consumer to enjoy the color to the fullest. Many PET green tea bottles use labels that encase most of the packaging but, by using a paper label, the manufacturer made the product "label-less", without a label, and started to contribute to the reduction of plastic waste. Japanese images of good fortune embossed on the bottle give the product a warm personality.
Designer: Suntory Communications Ltd.
Site: https://www.suntory.co.jp/
Award ranking: Grand Prix
Pianica for adults
The pianica (or melodica) is an easy-to-play musical instrument, so easy it is even used in elementary school classes. This adult version comes in a packaging that takes advantage of the simple cardboard texture. The purposeful use of the cardboard imperfections conveys the idea that this instrument aims at being unpretentious and friendly, and that, when played, evokes a feeling of nostalgia by handling an old and trusted instrument.
Designer: Tsubameya Inc.
Site: https://www.tsubameya.jp/
Award ranking: Bronze
COEDO's decorative box
The COEDO craft beer box from Kawagoshi, in the Saitama prefecture, features a decorative design on all sides, making it stand out even when the boxes are stacked, ensuring instant visual communication. Targeting the brand global expansion, the box features the word "cheers!" printed in several languages.
Designer: EIGHT BRANDING DESIGN INC.
Site: https://www.8brandingdesign.com/
Award ranking: Silver
GALLERY COMPACT
Design and art behind the discovery of a new makeup item. That is the concept of this compact powder. Evoking the experience of visiting an art gallery, the packaging contains illustrations by today's great creators, which makes the product reminiscent of a limited and exclusive piece of art. With each new season, the line releases a new compact full of personality, always round in shape and featuring the work of an artist.
Designer: Shiseido Company, Limited
Site: https://corp.shiseido.com/jp/
Award ranking: Finalist
SUKETTO
This affordable cosmetics line has linked issues such as dark circles, eyebrow flaws and a face with light features, to the images of animals. The images clearly express each product function, and they are also differentiated by pop colors.
Designer: Minako Mihara Design
Site: http://miharadesign.com/
Award ranking: Finalist
athletia
Bold and simple. For active and free mind and skin. The three lines (Tune, Active, and Breathe) feature the balance between movement and stillness. Considering the impacts on the environment, the lotion packaging uses over 90% recyclable glass, reaching the highest rate in the cosmetics market.
Designer: SAYURI STUDIO, INC.
Site: http://www.ss-studio.com/
Award ranking: Finalist
Warabi-mochi gift
The packaging of the traditional Japanese “warabi-mochi” sweet takes on a contemporary look, resembling that of decorative boxes. The product is aimed at foreign tourists who seek playful looking gifts, both in the box and in the package. There are 30 wrapping paper options, and the box liners, which are all printed with one of four traditional Japanese game motifs, can be cut out to become a real toy.
Designer: Rengo Co., Ltd.
Site: https://www.rengo.co.jp/
Award ranking: Finalist
Nissin Traveling Ethnic
Focusing on social media and on the consumers who are keen on good photography, the idea was to create an original and striking design, different from other products in the category. Making use of many assets throughout the packaging such as color, prints and ornaments, it creates a Thai atmosphere and the feeling of being on a gastronomy tour across the country.
Designer: NISSIN FOODS HOLDINGS CO.,LTD
Site: https://www.nissin.com/
Award ranking: Finalist
EN
In this beauty salon, the beautician selects and combines undiluted treatment solutions, available in 80 versions, according to the objective of the treatment or the condition of his client's skin. The name “EN” (縁) refers to the term “unique encounter”, while the logo refers to another word, which also reads “EN” (円) and represents a circle that connects people. The concept is based on using materials that need to be combined to become readily available. A unique identification system was developed in order to help the beautician to quickly distinguish between the contents of the packaging
Designer: Canaria Inc.
Site: http://www.canaria-world.com/
Award ranking: Finalist
Nissin Gohōbi Rao (Nissin ""Prize"" Rao)
The packaging feels like a "prize" to consumers busy with their daily tasks. The packaging conveys the feeling of sitting on a cloud when tasting the ramen noodles. It is a different format, with two portions per package. Added to that, the minimalist and strategic design creates a contrast between the white and black packaging, making it stand out on the shelf.
Designer: NISSIN FOODS HOLDINGS CO.,LTD
Site: https://www.nissin.com/
Award ranking: Finalist
Nescafe Kōmi baisen (Roasted coffee aroma)
The concept is an artisanal coffee that values quality from bean to cup. The packaging, featuring the Japanese indigo blue color, is a reminder of Japanese quality, and is embellished with gold and silver elements that reveal the product superior quality. The glass jar, with an embossed logo, impressively showcases the contents. The design avoids visual elements as much as possible, a testament to the confidence in the quality of the product.
Designer: Masahiro Minami Design
Site: https://masahiro-minami.com/
Award ranking: Finalist
Nissin Gohōbi Rao (Nissin ""Prize"" Rao)
The packaging feels like a "prize" to consumers busy with their daily tasks. The packaging conveys the feeling of sitting on a cloud when tasting the ramen noodles. It is a different format, with two portions per package. Added to that, the minimalist and strategic design creates a contrast between the white and black packaging, making it stand out on the shelf.
Designer: NISSIN FOODS HOLDINGS CO.,LTD
Site: https://www.nissin.com/
Award ranking: Finalist
iichiko40
Usually, the rugby commemorative souvenir bottles design, released all around the world, is always a vertical ball with a lid on top. Thinking of doing something different, the brand created an uniquely shaped ceramic bottle: three balls are arranged horizontally, the first being the lid and the others, including the base, the beverage container. It was created for the 2019 Rugby World Cup and is also the commemorative bottle for the 40th anniversary of the alcoholic beverage brand Sanwa Shurui.
Designer: Japan Belier Art Center Inc. - Hideya Kawakita (Fukuoka, 1947)
Site: http://www.belier.co.jp/
Award ranking: Finalist
Washi （和紙）: traditional handmade Japanese paper made of vegetable fibers from trees such as kozo and mitsumata. It is characterized by its lightness and subtle texture, as well as its great resistance. It can be used in packaging to wrap candies and objects, also present in labels.
Lemon Myrtle Products
Lemon Myrtle Products, which uses a range of herbs to develop its formulas, sought to make the brand quickly recognizable with future releases in mind. To accomplish that they have created the “Lemon Myrtle Lion”, a character whose mane is made of leaves.
Designer: DENTSU INC.
Site: https://www.dentsu.co.jp/
Award ranking: Finalist
Bamboo (竹): an abundant raw material in Japan, bamboo has been used for the longest time to store water.
The round bamboo stalk cut in half is used as a container to store food. The bark, in cooking, involves food, as it is a resistant material that does not get dirty easily. In addition, bamboo is used in other Japanese traditional wrappings, such as kasa (a type of wide-brimmed hat that becomes a bag when folded), kago (a woven basket), and obentô (a Japanese lunchbox).
Noshi (熨斗): goes back to the old Japanese custom of adding a strip of dry abalone (a kind of mollusk) to gifts, as it was believed that it brought longevity. With the popularization of this practice, the abalone was replaced by a specific kind of folding or different variations that are directly printed on the wrapping paper.
Origata (折形): was part of the etiquette that applied to Japan's top military officials in the Muromachi Era (1333-1568) that determined that gift wrapping and ceremonial decoration should be done using traditional Japanese paper (washi) and specific paper folds. Throughout the 19th century, the origata evolved into a hobby for the working class, until it became origami as we know it today.
Mizuhiki (水引): is a set of thin colored cords that come together to form a knot. Made out of washi paper, these cords can take on a variety of shapes and colors, which change according to the occasion and the purpose for which they are used.
Straw (藁): an abundant raw material in Japan, it is used to make several types of packages. A representative example is the tamagotsuto, a woven straw packaging made to carry eggs. Another example is the makiburi, a traditional packaging that uses straw to wrap salted yellowtail amberjack for better transport and preservation.
Sasa (笹): a smaller bamboo species with green leaves and antimicrobial properties that is used to wrap food in traditional Japanese cuisine. It is used, for example, in chimaki, a traditional technique of wrapping cooked rice balls that dates back to the 16th century.
LOVOT
This high-precision equipment packaging design is the result of exhaustive analysis and tests that ranged from industrial production and protection during the transportation of equipment, to how easy it is to open the package and the experience of starting to use it. For example, to protect the equipment and provide the user with the experience of receiving something akin to a gift, the product is delivered in a one-of-a-kind fabric wrapping that mimics a baby blanket.
Designer: GROOVE X, Inc.
Site: https://groove-x.com/
Award ranking: Special Jury Award
"Curry that goes with everything - With snapper stock from the Gotō islands" series
The simple packaging, with a minimum number of elements, carries the concept of a curry that "goes well with everything" and can be accompanied by other ingredients or used simply as a sauce. The line dividing the packaging in two colors was inspired by the Gotō Islands skyline, in the Nagasaki Prefecture. The five versions were released one after the other, between July 2017 and June 2018.
Designer: DENTSU INC.
Site: https://www.dentsu.co.jp/
Award ranking: Finalist
Gekokujōayu (traditional Japanese sweet)
The Ayu (sweetfish), fished according to a traditional method called Ukai that enlists the help of a trained cormorant bird, rebels against the bird after becoming inspired by Mitsuhide Akechi's story, a samurai who rebelled after much humiliation. This is the concept that gave rise to the Gekokujōayu, a lucky wagashi (traditional Japanese sweet) for those who need to “turn the tables” in life. The logo is reminiscent of a family crest and stands out for its innovation, while the packaging keeps in with the traditional confectioner's shops of the Gifu prefecture. It is a new Reiwa Era (current Japanese era) specialty, created by a confectioner's shop established in the Meiji Era (1868-1912).
Designer: SPICE Inc.
Site: https://spice-group.jp/
Award ranking: Bronze
Nail file for cats
Charity version
This cat grooming brush, developed based on the technology and know-how from a traditional file manufacturer, amuses both the pet and its owner. Ever since the yellow version was launched, through which contributions for the protection of cats are made, the logo underwent some changes: the manekineko (lucky cat) now features an ear shaped as a cherry blossom, an image that identifies stray cats in Japan, and a collar. The goal was to make it stand out and subtly convey a message of support for animal protection.
Designer: KYOTO CREATIVE INDUSTRY Co.,Ltd.
Site: http://www.kyoto-creative.jp/jp/
Award ranking: Finalist
Nissin Gohōbi Rao (Nissin ""Prize"" Rao)
The packaging feels like a "prize" to consumers busy with their daily tasks. The packaging conveys the feeling of sitting on a cloud when tasting the ramen noodles. It is a different format, with two portions per package. Added to that, the minimalist and strategic design creates a contrast between the white and black packaging, making it stand out on the shelf.
Designer: NISSIN FOODS HOLDINGS CO.,LTD
Site: https://www.nissin.com/
Award ranking: Finalist
B.A Grandluxe III
Inspired by the concept that “curiosity makes people beautiful”, this top-of-the-line serum highlights the relationship between the brain and the skin. The packaging universal beauty was achieved by using the Fibonacci sequence, present in the beautiful patterns of nature; and the gravity parable, known as the catenary curve. The packaging mechanism and its innovative format seek to improve usability and change the way people take care of their skin. By expanding its possibilities, the new product provides a luxurious experience that peaks curiosity eliciting and elicits the five senses.
Designer: POLA Inc.
Site: https://www.pola.co.jp/
Award ranking: Finalist
X02
Sake X02 is the second product in the "Rice for Sake Project", an initiative created for the production of this unique rice. The packaging purposely shows a large QR code right on the front of the bottle. It is the first Japanese sake with traceable origin, and all its information, from harvest to fermentation, is available. The straightforward attittude, not hidding any information as well as showing the evolution of the sake's production, is expressed by the contrast between the white and the silver.
Designer: YANMAR HOLDINGS CO., LTD.
Site: https://www.yanmar.com/jp/
Award ranking: Finalist
Attack ZERO
The white is evocative of a pleasant clean look and of the freshened-up feeling for this new phase of the product. The new name is “Attack”, written in English, and the design became simpler, as to suit a new era and a modern lifestyle. This version has a universal design that allows you to measure the product and put it in the washing machine using just one hand.
Designer: Kao Corporation
Site: https://www.kao.com/jp/
Classificação: Finalista
Calpis PETIT
Five servings, equivalent to five cups of Calpis, are contained in a house-shaped box, making it a casual gift. Transport is made easy by the compact shape and the golden seal gives it a gift-like appearance. The shape of the famous Calpis cup is cut out like little windows, making it possible to peep at what is inside and giving the product a fun look.
Designer: Antenna-Studio Co.,Ltd.
Site: https://www.antenna-studio.com/
Award ranking: Finalist
Gekkeikan
The packaging for the products aimed at the international market of Gekkeikan's, a leader in the Japanese sake market, features the great logo with laurel leaves, communicating the strength of the brand and the confidence in its quality. The simple-looking sake bottle, which features an unusual color, aims at reaching an audience unfamiliar to the drink, and avoids creating resistance in face of the unknown.
Designer: 6D-K co.,Ltd.
Site: https://www.6d-k.com/
Award ranking: Gold
Amino Mason - Moist & Smooth
Inspired by the famous hermetic jar design for food and drinks, known as mason jars, the packaging brought the concept of “containing a recipe to make hair beautiful”.
Sustainability was also a concern, and the jar can be reused as a decoration after empty.
Designer: Park Inc.
Site: https://parkinc.jp/
Award ranking: Silver
Hondashi Nōkōdashi (Hondashi - Concentrated dashi)
The packaging expresses the extravagance of using six national ingredients in the composition of this dashi broth, the base stock in Japanese cuisine, indicating simply, but also commandingly, that it is of superior quality in comparison to other brands. The dark blue color background and the logo, reminiscent of a family crest, expresses intuitively the idea of "high-quality standards that can be trusted".
Designer: THE LOFT CO.,LTD.
Site: https://loft-am.co.jp/
Award ranking: Finalist
LUCIDO STYLING HAIR WAX
The packaging for the four versions of hair wax, created for the different hair types and issues of more mature men, is grooved, which makes opening easier even with wet hands. The elegant colors that change according to the formula convey that this is a hair wax for adults.
Designer: T.Ohkubo Design Office Inc. - Takashi Ohkubo (Osaka, 1955)
Site: https://ohkubo-design.com/
Award ranking: Bronze
The “Japan Package Design Award”
Since 1985, every two years, professional packaging designers in Japan compete in the Award on the excellency and creativity of their projects. Both associates of JPDA and non-associates can submit their work, which are evaluated by packaging designers taking into consideration the elements that define a good design, product manufacturing, material selection and environmentally friendly initiatives.
The selected works are published in the “Japan Package Design” competition yearbook and become part of the itinerant exhibition that is planned and held in different parts of Japan. The first prize winning design is archived becoming part of a collection that is meant as a legacy for the next generations.
YASO
The 80 different herbs used to prepare this new distilled drink are represented in the bottle design, with its 80 green lines depicting the raw material extract that is diluted in the drink. Using the same bottle and different labels, "YASO Spirits" and "YASO Gin" were released to the public. This feature allows a future glimpse into possible new designs for limited editions each season.
Designer: FRAME Inc.
Site: http://frame-d.jp/
Award ranking: Bronze
Never Give Up BOX
The high salt levels in the soil, caused by Tsunamis, prevented farming in Minami Sanriku, in the Miyagi prefecture. However, driven by their indomitable spirit, the farmers managed to create a tasty variety of chives (Sanriku Negi) adapted to local conditions. This story is conveyed by the catch phrase "Never Give Up", featured on the box that encases the chives that do not need require cutting. The product caught the media’s attention, which contributed to the success of sales.
Designer: OICHOC Inc.
Site: https://www.oichoc.com/
Award ranking: Finalist
Green Drop can
Limited edition with a green label
The July limited edition of the Green Label alcoholic beverage based its design on the monsoon rainy season. The image depicts the raindrops on the leaves after this period of long and heavy rains ceases, a reminder that at the end the season the desire to taste the drink will be greater. Looking closely, the Kirin, a mystical animal that is the brand symbol, can be found in the green details.
Designer: BAU Advertising Office
Site: https://bau-ad.co.jp/
Award ranking: Finalist
Raichō Cookie (Rock ptarmigan cookie)
The “Raichō Cookie” (rock ptarmigan cookie) was sold in this packaging that features the bird’s adorable figure on the opening of an exhibition about the Japanese rock ptarmigan, a protected species considered one of the main birds in Japan. The design also evokes the image of a person who carefully holds the bird, protecting it with his hands. A portion of the sales revenues reverts towards initiatives for the protection of the Japanese rock ptarmigan.
Designer: Frame Inc.
Site: http://frame-d.jp/
Award ranking: Finalist
B.A Eye zone cream
This luxury skincare brand’s special care line design is minimalist and serious, yet it conveys determination and elegance. The obelisk silhouette and the beautiful square surface lid render the stylish packaging. The images of flowers and plants within the box represent the many aspects of a woman's beauty. The dispenser is also designed to measure the ideal amount of an application.
Designer: POLA Inc.
Site: https://www.pola.co.jp/
Award ranking: Finalist
Limited edition red box to celebrate the 110th anniversary of the Nara Hotel and Gyunyū Sekken's foundation
Partnership between the Nara Hotel and Gyunyu Sekken Kyoshin, a soap maker celebrating its 110 years of history. The limited edition packaging, complementarily distributed at the hotel, pays tribute to the traditional red box of the soap brand, exchanging the animal that is usually printed on it for the hotel's logo. The result was a unique design that conveys quality.
Designer: SUN DESIGN ASSOCIATES Co.,LTD.
Site: https://www.sundesign.co.jp/
Award ranking: Bronze
Hand Lab
Hand Sanitizer
The #1 rubbing alcohol brand used by health care professionals was redesigned for home use. The bottle label highlights the product effectiveness against viruses by using the colors silver and blue, which evoke sterilizations and hygiene. Once the product is brought home, the label can be removed for a simple clear bottle look that matches any decor. The spray version, for the kitchen and bathrooms, and the gel version, for the entrance hall and living room, were designed to offer prevention in all rooms of a house.
Designer: Saraya Co.,Ltd.
Site: https://www.saraya.com/
Award ranking: Special Jury Award
Hand Lab
Hand Sanitizer
The #1 rubbing alcohol brand used by health care professionals was redesigned for home use. The bottle label highlights the product effectiveness against viruses by using the colors silver and blue, which evoke sterilizations and hygiene. Once the product is brought home, the label can be removed for a simple clear bottle look that matches any decor. The spray version, for the kitchen and bathrooms, and the gel version, for the entrance hall and living room, were designed to offer prevention in all rooms of a house.
Designer: Saraya Co.,Ltd.
Site: https://www.saraya.com/
Award ranking: Special Jury Award
Mr Kengo Suzuki's book and Higashi candy box to celebrate the 70th anniversary of Yahata's foundation
Celebrating the screw manufacturer Yahata's 70-year history, the company released a book by Mr. Kengo Suzuki, chairman of the board. A box, sized to match the book, contains traditional sweets called "Higashi" (made with a starchy root from Mount Yoshino, in Nara, called Kusuko) in the shape of screws harmonizing with the contents of the book. The Higashi were carefully wrapped one by one in traditional Japanese paper (washi) so they would not break, and were distributed to company customers and employees at various celebratory events throughout the year.
Designer: Hirano Kotaro
Site: http://www.hiranodesign.jp/
Award ranking: Silver
Amino Mason - Moist & Smooth
Inspired by the famous hermetic jar design for food and drinks, known as mason jars, the packaging brought the concept of “containing a recipe to make hair beautiful”.
Sustainability was also a concern, and the jar can be reused as a decoration after empty.
Designer: Park Inc.
Site: https://parkinc.jp/
Award ranking: Silver
X02
Sake X02 is the second product in the "Rice for Sake Project", an initiative created for the production of this unique rice. The packaging purposely shows a large QR code right on the front of the bottle. It is the first Japanese sake with traceable origin, and all its information, from harvest to fermentation, is available. The straightforward attittude, not hidding any information as well as showing the evolution of the sake's production, is expressed by the contrast between the white and the silver.
Designer: YANMAR HOLDINGS CO., LTD.
Site: https://www.yanmar.com/jp/
Award ranking: Finalist
Noha's apple mango crop
The large label surrounding the mango-apple packaging by Noha Batake, an Okinawan farming family, features a bright color gradation that reminds you the fruit, ranging from red to orange, and encasing the paulownia wooden box. The inspiration behind this label's format is the elliptical shape of a mango.
Designer: BULLET INC. - Aya Codama (Osaka, 1983)
Site: https://bullet-inc.jp/
Award ranking: Finalist
Sakura
The image of sumptuous blooming cherry trees in the background, gives the packaging a delicate and graceful springtime feel. The product name, "Sakura", highlights the elegant image of the cherry trees. A picture of the candy is laid out simply and clearly, making the packaging stand out amidst the confusion of bread shelves.
Designer: Designmate CO., LTD
Site: https://designmate.co.jp/
Award ranking: Finalist
WHOMEE 2019
The different textures to the various makeup boxes carry different movements and moods, representative of the pleasure of putting on makeup. The textures also express the brand’s free and artistic universe, as well as each product unique personality.
Designer: ichi design
Site: https://www.ichi-d.jp/
Award ranking: Finalist
Sakura
The image of sumptuous blooming cherry trees in the background, gives the packaging a delicate and graceful springtime feel. The product name, "Sakura", highlights the elegant image of the cherry trees. A picture of the candy is laid out simply and clearly, making the packaging stand out amidst the confusion of bread shelves.
Designer: Designmate CO., LTD
Site: https://designmate.co.jp/
Award ranking: Finalist
Lotte Origamibu (Lotte - Origami Club)
The “Lotte - Origami Club” campaign has the gum wrappers doubling as origami folding paper. The Green, Cool Mint, Blueberry, Ume, Flavono and Ha ni tsukinikui (“gum that doesn't stick to your teeth”) packages all come with different print wrappers that mix the logo and different images. While creating the origami folding, consumers can appreciate the different design features, as in the case of Chiyogami, the printed folding papers.
Designer: TSUTO Inc.
Site: https://tsuto.jp/
Award ranking: Bronze
Noha's apple mango crop
The large label surrounding the mango-apple packaging by Noha Batake, an Okinawan farming family, features a bright color gradation that reminds you the fruit, ranging from red to orange, and encasing the paulownia wooden box. The inspiration behind this label's format is the elliptical shape of a mango.
Designer: BULLET INC. - Aya Codama (Osaka, 1983)
Site: https://bullet-inc.jp/
Award ranking: Finalist
Biore u Foam Stamp Hand Soap
Since the launch of the Bioré U foam hand soap in 2004, the brand has promoted several projects to encourage hand washing. Despite being an effective habit to prevent diseases, children have more difficulty assimilating this information. The universal design packaging, which allows easy handling with only one hand, creates a flower shaped foam, so that children will have fun and want to wash their hands.
Designer: Kao Corporation
Site: https://www.kao.com/jp/
Award ranking: Finalist
Mago channel with SECOM
The "Mago Channel with SECOM" connects the elderly and their families. The product consists of a device that connects to the television and allows a family to share photos and videos with grandparents in a simple way. It also works as an environment monitor, sending notifications to the family in the event of an emergency. The orange color on the packaging conveys positivity when caring for someone. Using perceptible information, within the concept of universal design, the packaging features real size images of the product, indicating that cable connection is easy and simple. By opening the box, any obstacles to product visualization are eliminated, reinforcing the concept of ease of use.
Designer: Secom Co., Ltd. / chikaku Inc.
Site: https://www.secom.co.jp/mimamori/mago-ch/
Award ranking: Finalist
mm（miri）
The concept of the mm (miri) hair styling brand is that “1 millimeter of effort is enough to make your hair look beautiful”. Each product in the line includes different shades and textures of pink comprising a design that expresses the diversity of women's tastes and profiles, which cannot be represented by a single color or word.
Designer: Nippon Design Center, Inc.
Site: https://www.ndc.co.jp/
Award ranking: Finalist
Furoshiki (風呂敷): a square piece of fabric used to wrap any shape of objects, which can also be transformed into different style pouches or bags. Records from the Muromachi period (1333-1568) indicate that feudal lords used fabric marked with their family’s crest to wrap their clothes in bath houses. From the Edo period (1600-1868) on, furoshiki became popular. The furoshiki come back to contemporary lifestyles emerges from values that are typical to the Japanese culture: care and mottainai (regret related to waste).
Sasa (笹): a smaller bamboo species with green leaves and antimicrobial properties that is used to wrap food in traditional Japanese cuisine. It is used, for example, in chimaki, a traditional technique of wrapping cooked rice balls that dates back to the 16th century.
Bamboo (竹): an abundant raw material in Japan, bamboo has been used for the longest time to store water.
The round bamboo stalk cut in half is used as a container to store food. The bark, in cooking, involves food, as it is a resistant material that does not get dirty easily. In addition, bamboo is used in other Japanese traditional wrappings, such as kasa (a type of wide-brimmed hat that becomes a bag when folded), kago (a woven basket), and obentô (a Japanese lunchbox).
Tsutsumu (包む): Japanese word meaning “to wrap”, “to package”. This ideogram symbolizes the image of a child inside the mother's womb and conveys the idea of protecting what is precious. Hence is the cultural and aesthetic importance attached to these actions within Japanese culture revealed. A variation of the term is "tsutsumi", a noun used mainly to indicate traditional Japanese packaging.
Straw (藁): an abundant raw material in Japan, it is used to make several types of packages. A representative example is the tamagotsuto, a woven straw packaging made to carry eggs. Another example is the makiburi, a traditional packaging that uses straw to wrap salted yellowtail amberjack for better transport and preservation.
Mizuhiki (水引): is a set of thin colored cords that come together to form a knot. Made out of washi paper, these cords can take on a variety of shapes and colors, which change according to the occasion and the purpose for which they are used.
Noshi (熨斗): goes back to the old Japanese custom of adding a strip of dry abalone (a kind of mollusk) to gifts, as it was believed that it brought longevity. With the popularization of this practice, the abalone was replaced by a specific kind of folding or different variations that are directly printed on the wrapping paper.
Origata (折形): was part of the etiquette that applied to Japan's top military officials in the Muromachi Era (1333-1568) that determined that gift wrapping and ceremonial decoration should be done using traditional Japanese paper (washi) and specific paper folds. Throughout the 19th century, the origata evolved into a hobby for the working class, until it became origami as we know it today.